Brightening Shampoo is especially formulated to help brighten dull coats that lack that wonderful luster. This formula uses optical brighteners to enhance wanted colors and reduce dingy yellows. But how is this possible? Optical brighteners absorb violet light from the electromagnetic spectrum. The color is then re-emitted with a bluish hue. Blue being at the opposite end of the color wheel of yellow, diminishes this unwanted color while enhancing the white through an optical illusion. Whites are whiter and look absolutely brilliant while darker colors, closer to blue spectrum are made richer. The Brightening Shampoo contains no bleaching agents and will not damage the coat.
· The Brightening Shampoo is safe for both puppies and dogs.
· Optical Brighteners enhance colors through a prism effect.
· No enzymes that will pull color from coat.
· This is NOT a bleaching shampoo
· Deep cleans without stripping the coat.
· Unclogs pores to promote healthy coat growth.
· Will not harm coat, uses gentle cleansers to clean.
For Best Results:
Always use your favorite Pure Paws Conditioner for a final finish.
Ingredients: DI WATEREDTAPOTASSIUM SORBATESODIUM LAUREL SULFATESODIUM LAURETH SULFATECOCAMIDE MEACOCAMIDOPROPYL BETAINETINOPAL 5BM-GXCITRIC ACIDC-5SODIUM CHLORIDEORANGE BLOSSOM (CREATIVE FRAGRANCES)